Resources
Below are some of my recommended tools for IECs as they grow their business. Everything underlined is clickable to the suggested resource.
Marketing Education
- HubSpot Academy
- Google Course & Certifications
- Marketing Brew (great newsletter!)
- @marketingwithvanessa - follow me on IG!
- IEC Business Boost Blueprint
Bookkeeping + Finances
Mindset
- Rest is Resistance by Tricia Hersey
- Dare to Lead by Brené Brown
- Big Magic by Elizabeth Gilbert
- Burnout: The Secret to Unlocking the Stress Cycle by Emily Nagoski and Amelia Nagoski
- We Can Do Hard Things Podcast
Email Marketing
- Recommended Software: Mailerlite
- Tarzan Kay’s Newsletter
- HubSpot’s Email Marketing Certification Course
Software
- Zoom (for webinars, I just use my personal Zoom room! I don’t recommend in investing in anything too expensive/fancy - it’s not necessary)
- Kajabi (to host a course or group coaching program)
- Notion (free project management software)
Stock Images
Social Media Marketing
- Buffer (to schedule posts)
- Repurpose.io (to automatically post content across all platforms)
- InShot (video editor that automatically cuts out “ums”)
- ManyChat (to automate DMs)
- Hello Media (social media marketing agency)
- SocialMediaJalyn (social media expert)
Sales
- Lo Silver (High Ticket Sales Coach)
